Window Graphics for Your Storefront Can Increase Profits

4 Ways Window Graphics for Your Storefront Make You More Profitable

What are window graphics for your storefront? The simple answer is graphics to provide people with information. They help identify who you are and what you do. But these signs can do so much more! They also set the stage for what’s coming once someone enters your business.

Window graphics link your store to the outside world, and when they are designed correctly, they can significantly increase foot traffic. Below are 4 key ways to use window graphics for storefronts to make your business more profitable.

1. Maximize Visibility with Window Graphics

Window graphics make your storefront stand out from the competition and attract more customers. Imagine a long row of businesses in a strip mall. Which one will grab people’s attention? The one with colorful graphics on the front. They pique curiosity and make people wonder what’s inside.

The statistics don’t lie: 8 out of 10 customers entered a store or business they’d never patronized previously strictly because of their signage. And when you provide them with some vinyl graphic eye candy, people can’t miss your storefront.

You can include your logo, your products and services, or your business hours, but limit your words. Most people will glance at your graphics and if they like what they see, they’ll look longer. Give them one key message and support that message with memorable visuals.


2. Enhance Your Brand Identity

Create a cohesive look for your business with custom window graphics that showcase your brand identity and values.

People do business with those they know, like, and trust. When you catch their eye and make your presence known, people see your business as part of the local community. This breaking down of barriers will increase your sales over time.

Up to 85% of your business will come from those who live or work within a 5-mile radius. And every month, each of these people will see your sign between 50 and 60 times. That’s a ton of exposure!


3. Increase Foot Traffic

Capture the attention of potential customers with eye-catching window graphics that draw them into your store. One survey showed that 50% of shoppers came in because of a sign.

Market research has shown that between 20 to 45% of purchases are made on impulse.

Promoting sales and lower ticket items through window graphics is a great way to get people through the door. When you keep impulse buying in mind as you invest in window graphics, you can easily increase your foot traffic on a monthly basis. Once they’re through the door, they’ll learn more about your business and if they enjoy their experience, they’ll come back for more and tell others about their experience, too.


4. Improve Your ROI

Not only are window graphics effective, they’re an affordable way to boost profits for your business. Studies show that well-designed storefront signage can increase sales by up to 7.7%.

But what if you’re not a retail business or don’t have foot traffic? You can still improve your ROI using window graphics. Vinyl can be a gorgeous, artistic addition to any interior space. Vinyl on interior walls and glass can be an effective, inexpensive way to add art to your environment. Frosted vinyl designs bring understated beauty. Research done in partnership with the National Arts Program found that:

  • Art in the workplace reduces stress (78% respondents), boosts creativity (64% respondents),, and encourages the expression of opinions (77% respondents).
  • More than half of workers said having art in the office makes them happier. 99% agreed art should be in every workplace.


Interior Window Graphics can add valuable ambiance


When people feel happier, inspired, creative, and less stressed in their workplace, they’re more productive and find solutions more quickly. And happy employees mean lower turnover rates. These increase your profitable and efficiency.

Window graphics are a powerful additional to any business marketing strategy, and when compared to other forms of advertising, they provide one of the highest returns on investment.

Micah Dear