Cascade Wraps Wild Mikes Pizza cab has a bright green stripe down the hood

Fleet Graphics: How to Be Everywhere at Once

Does the thought of advertising your business leave you baffled? Do you wonder where to do it, when to do it, and if the cost is worth the investment? You’re not alone if you’ve hesitated on even just one of those questions. Advertising can feel like a deep, murky pool of mystery. But it doesn’t have to be that way. While there are many options — radio ads, tv spots, billboards, newspaper, social media — vehicle graphics have the lowest per-engagement cost. They can help you reach a vast audience and have people thinking you’re everywhere at once. Add vehicle graphics to your fleet and the world will think everyone is using your service in every nook and cranny of the country.


Fleet Graphics Work 24/7

Fleet graphics don’t have an off button, which means you can advertise 24/7, even when you’re not driving. Your vehicle graphics are working for you whether you’re running errands, parking it at a job site, or taking your family out to dinner. It also means that no matter where you go, you’re advertising to potential customers. Try saying that about a social media post! And unlike tv or radio, your fleet graphic audience can’t change the channel.


They’ll Get Noticed

Have you ever wondered if people notice advertising on a car or truck? Researchers did and found that 96% of in-car audiences notice vehicle advertising. 97% of those people recall the ads. And a single wrapped vehicle will get between 30,000 and 70,000 views per day. There’s not another form of advertising that can even come close on a consistent, sustainable basis.


Fleet Graphics Boost Name Recognition

If you’re looking to broaden your customer base and generate some notoriety in your area, vehicle graphics are your solution. Fleet vehicle advertising boosts name recognition by 15% more than any other form of advertising. And over 30% of people make buying decisions based on the outdoor advertising they see.



They Aren’t Limited to a Particular Demographic

Experts will tell you that the more specifically you target your potential audience, the more effective your advertising will be. But with vehicle graphics, you’re able to reach ALL demographics. You aren’t limited to a particular income, profession, gender, or age. Research tells us that 96% of Americans travel in a vehicle as either a driver or a passenger each, and the average person spends at least 15 hours traveling this way each week.


Fleet Graphics Won’t Break the Bank

When compared to all other forms of advertising, vehicle graphics have the lowest cost per engagement. And they reach 85% of people in all income levels. So not only are you spending less per view, you’re reaching a broader audience with each dollar than any other form of advertising. Whether you want cut out letters or a full vehicle wrap, there’s an option to meet almost any budget.

Micah Dear