Blog
As a business owner, you’re looking for the best opportunity to grow your businesses. As you sort through options like trade show booths, newspaper ads, tv commercials, or new signage, you want the solution that reaches the most people for least amount of money. Signage is not only the most cost-effective option, signs can boost…
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Stop signs generally make us stop. It helps that they’re bright red. The same goes for traffic lights. Orange signs let us know to be cautious. Double yellow lines let us know it’s not safe to pass. The same is true in nature. Yellow stripes on bees let us know to be careful so we don’t get…
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We recently discussed the importance of simplicity in sign design. The same holds true for effective banner design. Businesses have almost endless opportunities for banner use. From interior to exterior applications, trade shows to product launches, events and street pole displays, effective banners are versatile, impactful, and flexible. They serve as a constant visual reminder…
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Works of art are beautiful because they keep the viewer engaged and continually reveals layers of meaning. This is why museums give lots of room around art — so you can study, enjoy, and be continually delighted by their works of art. When it comes to your business, simple sign design is most effective. And like…
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Imagine you’re a local business that’s up and running, but not seeing the numbers you’d like to see. Despite this, you know you’re talented and have a solid offering for the community. You’d probably start looking into your advertising options, and which has the best ROI. You want the least expensive option that will reach…
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First impressions matter. It’s true when dating, and it’s true in advertising. Whether you have a custom sign, vehicle wrap, banner, or A-Board sign, this initial outreach is often the first step in courting a new customer. A well-designed sign can make all the difference in building a great relationship When you make a great…
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A Quick History of Vehicle Advertising Advertising on vehicles has been around almost since the creation of vehicles. In fact, according to Hershey chocolate history, owner Milton Hershey bought the first automobile in Lancaster, Pennsylvania in 1900, and used it to advertise while it delivered his goods. This knack for creative promotion awarded him great…
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Between the summer sun and winter storms, your outdoor signage takes a beating. While most signs hold up well, they don’t have an infinite lifespan. Studies show that 68% people make a judgement about your business based on the quality of your signage. As a result, you want to ensure that when you invest in outdoor…
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Businesses often invest well in outdoor signage. Outdoor signs are a must for any brick and mortar business. These signs point people to your location, attract new customers, and impact perception. (Read more about the benefits of outdoor signage here.) But customers need to remain engaged when they’re inside your place of business. Wall graphics allow…
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If your business has been around a while and you haven’t freshened up your appearance, odds are you’re a bit invisible to your potential customers. You can greatly boost your visibility by adding or updating your outdoor signage. New signage makes people sit up and take notice. It also mak them think good things are…
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