Wrap your work vehicle like this pancake truck by Cascade Wraps

4 Reasons to Wrap Your Work Vehicle, from Vespa to Boat to Semi

If you own your own business and aren’t running around town in a wrapped vehicle, you’re missing out on a lot of fun and a lot of revenue. When 98% of Americans say that notice media that targets drivers and their passengers, you’d be crazy not to invest in this form of advertising. It doesn’t matter if you have a semi, a vespa, or a boat, the visibility will make a difference in your business’s bottom line. In this article we’ll cover 4 reasons you should wrap your work vehicle with vinyl graphics.

1. Boosts Name Recognition

Using vinyl graphics for fleet vehicle advertising boosts name recognition 15 times more than other advertising media. It doesn’t matter what radio station they listen to, if they read the newspaper or not, whether they’re on social media, or whether they own or rent their home. With a vehicle wrap, you reach all demographics, all age groups, and all walks of life.

When you add a vinyl wrap to your vehicle, you don’t have to sell anything or include a call to action. It’s sufficient to come up with a cool design and include only your business name, website address, and phone number.


2. Most Effective Form of Outdoor Advertising

Each vehicle that’s driven at least 15,000 miles a year will pass over 9 million other vehicles. Imagine that — 18 million eyes on your vinyl vehicle graphic, and that’s assuming only one person per vehicle. If you have a fleet of 10 trucks, that’s over 180,000,00 people who will see your branded vehicles. That’s a lot of exposure to whatever it is your offering.


3. Increases Revenue

Thirty percent of mobile outdoor viewers base their buying decisions on the mobile advertisements they see. When there are 180,000,000 viewers, that’s a lot of buying power.

Add to that the actionability of people once they see your mobile advertisement driving across town. Twenty-nine percent of those surveyed by Out of Home Advertising Association of America (OAAA) said outdoor advertising caused them to visit a retail store within a week of seeing the ad.


4. Affordable to Apply

The average vehicle wrap costs about $3000 and will last for years. You’re reaching 30,000 to 80,000 people every single day, whether you’re on your way to a job site or the grocery store. It even works when your vehicle is parked. This makes the cost per engagement lower than any other in advertising.

Not only are they visible, they’re memorable. According to a survey of millennials by Cox Communications, 47% said car wraps are easy to remember. And when they carry $2.5 trillion in spending power, being memorable is a powerful thing.

Between easy recognition, the number of people who will see your wrap, the increase in revenue, and the affordability of vehicle wraps, it’s an easy decision to invest in one.

Let’s get started on yours!




All statistics taken from Out of Home Advertising Association of American (OAAA) unless otherwise noted.

Micah Dear